Supersalone e Fuorisalone
Febal Casa took part in Supersalone 2021, the special event organised by the Milan Furniture Fair, scheduled from 5th to 10th September at Fiera Milano Rho. For this extraordinary edition, the company also had an important initiative dedicated to visitors of the Fuorisalone: a travelling tram through the coolest streets of Milan entirely branded Febal Casa.
The Febal Casa stand was divided into two areas: the first is made by the Charme37 kitchen of the EMOZIONA collection, and the second from the living area enriched by the Diciotto System of GIORNO collection and from the new Mayfair sofa of SOFAS collection. The Febal Casa «Supersalotto», where visitors of the event, were able to watch the projection on the maxi ledwall of Febal Casa TV, a television schedule with rotating videos telling the story of the brand, the products and the company.
Febal Casa presented «Fuorisalotto», the travelling event through the coolest streets of Milan during the Fuorisalone. A fully equipped and customised Febal Casa tram that has seen as protagonists famous influencers such as Beatrice Valli and Cristina Musacchio, DJ sets with well-known artists such as Norabee, Andy Rosh and Valentina Sartorio, and cocktails made exclusively by The Botanical Club, the city’s first micro gin distillery. The tram was a path to be discovered to take instagrammable shots to share on social networks.