Febal Casa exceeds the mission of its strategic plan in 2021 and heads towards an ambitious 2022

  • With 30 new store openings, the brand exceeds 130 mono-brand stores in Italy
  • It has started its overseas expansion plan with 10 new openings and re-confirmed projection in 2022, as well as the opening in Miami of Colombini Group of Americas.
  • The launch of new total living GIORNO., NOTTE., MODULA and SOFAS collections
  • Optimization of its manufacturing processes with Artificial Intelligence
  • Implementation of network training plans through the Academy

Febal Casa, one of the biggest leaders in the total living furniture sector, has in 2021 exceeded all the goals set out in its multi-annual strategic plan and it continues to invest in order to support its growth.

During the course of the year, 30 new stores were opened across Italy, where the brand currently boasts a network of more than 130 mono-brand stores. A dozen stores were also opened abroad, including in Paris and Dubai. The openings are also set to continue rapidly throughout 2022.

In 2021, Febal Casa increased its product offering and furniture solutions in all its sales outlets, continuously proposing new models in keeping with the concept of integrated, multi-functional settings where the space is transformed in order to bring together various activities.

Accordingly, thanks to furniture capable of infinite modularity and customisation possibilities, the new GIORNO. collection creates ideal spaces for relaxation and sociability.

The new SOFAS. collection contains a range of sofas and armchairs that are not merely items of interior décor but rather sophisticated style designs capable of bewitching customers with their shapes, materials and colours.

The components of the NOTTE. collection generate a cosy and enveloping atmosphere to make the bedroom a place to enjoy throughout the day.

When it comes to kitchens, the new MODULA collection is highly diversified, functional and versatile, with solutions that adapt to different architectural features thanks to its extensive modularity and an array of customisation possibilities.

The year 2021 saw the introduction of an Artificial Intelligence System to optimise the order management of the brand, in the interest of improving the efficiency of the production cycle, particularly the organization of the production capacity of manufacturing production plants and the timing of product manufacturing, and to continue the growth and innovation process with an increasingly sustainability-focused approach. Thanks to a sophisticated mathematical model, Febal Casa will be able to plan the activities linked to the production processes through a punctual planning of short, medium and long-term orders. Promising results, both in terms of effectiveness and efficiency: The punctuality of the “expected order delivery dates” has gone up by 14% and losses have been reduced by 20% (over- or under-utilisation compared to production capacity): On annual basis these percentages translate into substantial savings.

Over the last 12 months, the training program of the Febal Casa network has gone full speed thanks to the Colombini Academy, a veritable in-house school dedicated to the fulfilment of excellent training and professional development courses for staff and business partners. Febal Casa has provided over 5,000 hours of on-line and in-person training, in compliance with all the safety procedures envisaged by law, in relation to the specific needs of its sales network, its partners and production staff.“We have ended 2021 with more than positive results, which we achieved by implementing and anticipating the initiatives set out in our multi-annual strategic plan” comments Giovanni Battista Vacchi, CEO of Colombini Group.We have a strong network which has demonstrated an outstanding ability to compete in an increasingly selective market. We also have acquired new market shares thanks to the increasing trust of customers who appreciate us because we are more proactive, closer to consumers and we support our partners and distributors with more investments than our competitors. We want to continue to invest in the territory, in the development of new products, in technological innovation and in all the tools that can support our sales network and our customers with an increasingly sustainability-focused approach”.